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Georgia Grown News: Snyder's-Lance, Inc.

Posted December 8, 2014    


Founder’s Circle Feature Profile

Georgia branch home to bakery, candy plant and more

Snyder’s-Lance, Inc. is the second-largest salty snack producer in the United States. It was formed in 2010 by the merger of Lance and Snyder’s of Hanover.

The company owns 14 different brands including Krunchers!, Cape Cod Potato Chips, Jays, Snyder’s of Hanover, Lance, Grande and Toms.  Snyder’s-Lance distributes its products widely through grocery and mass merchandisers, convenience stores, membership club stores and food service outlets.

Snyder’s-Lance prides itself on its values of supporting local communities, quality, sustainability and its history and culture. Snyder’s-Lance helps support nine different states with production facilities, including Georgia.

“We now are the peanut nucleus for the entire corporation, as we shell our own peanuts and process the peanuts into snack nuts … and produce peanut paste [for peanut butter] and ship to our bakeries,” said Jonathon White, the assistant peanut commodity manager.

The branch in Columbus, Ga., houses a bakery, peanut plant, candy plant and distribution center. The location, formerly the home of Tom Huston Peanut Co., was purchased by the company in 2005. At this facility, Snyders-Lance does a little bit of everything. The company makes granola and snack bars in the candy plant and ships out orders to wholesale locations from its distribution center.

With products from so many of the company’s brands, the Columbus branch is a great sampling of all the tasty treats Snyder’s-Lance offers, White said.

All of the peanut butter that is used in the various snacks in the Snyder’s-Lance pantry come from the buying point that is sourced by a large number of Georgia peanut producers, according to the company website. Snyder’s-Lance produces 18 million pounds of peanut butter annually with all of those nuts sourced from the Southeast and nearly 50 percent annually coming from Georgia.

The company joined Georgia Grown at the Founder’s Circle level.

“Georgia Grown seemed like a natural partnership for us and a great platform to promote our business across the state and the Southeast,” White said.

Snyder’s-Lance utilized this opportunity to get involved and get exposure by participating in events such as Agriculture Day at the Capital and hosting a booth at the Georgia National Fair.

“We need to encourage, educate and expose as many children as possible to agriculture to ensure that we have a bright future for our kids and our farms,” White said.

Snyder’s-Lance feels that it is important for people to know just how important agriculture is not only for its business practices, but for the state as well.

“It’s really important for us to develop relationships throughout the agribusiness sector,” White said. “You meet so many great folks.”


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